Seattle Mariners Fan

Posts Tagged ‘Commercial’

This television ad created by Seattle ad agency Jones Advertising’s creative director Mark Jones almost 17 years ago was voted one of “Seattle’s Top 10 Best Commercials Ever” by Marketing readers. This and other Eagle Hardware spots featuring Edgar were filmed inside Eagle’s power tools department and highlighted the famous designated hitter’s obsession with baseball bats. Mark Jones created more than a dozen of the ads with Edgar making an array of unusual bats that included an umbrella bat (for rain outs) and a fishing bat (a guy needs a vacation!). You can view Eagle “Edgar’s Light Bat” ad along with many other classic Eagle ads featuring Seattle Mariners at www.jonesadvertising.com Fun Facts: • Prop bats from the Edgar commercials fetched top dollar at local charity auctions. • Edgar reported that he really did use to lathe his bats until one flew off the lathe and slammed into the wall • Edgar’s son and wife also made appearances in the campaign • The first Mariner in an Eagle Ad was pitcher Randy Johnson • Eagle Hardware & Garden was purchased by Lowe’s in 1998 • Ken Griffey inquired about doing Eagle ads after seeing how popular the ads were with his teammates • Jay Buhner’s wife Leah also starred in the ads alongside her husband • Alex Rodriquez also appeared made appearances in Eagle Ads created by Jones Advertising art director Lori Rodhall

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Northwest superstore Eagle Hardware & Garden found its market share at risk as category killer Home Depot began opening stores next to nearly every Eagle Hardware location. The Jones team used Eagles home field advantage literally. Television commercials featuring Seattle Mariners stars appealed to the hometown crowd while boasting Eagles superior selection. The popularity of the campaign forced Home Depot to buy out Eagles Mariners media sponsorship, but it was too late. The 8-year campaign had a very loyal following. Eagle beat Home Depots sales in the Northwest every year until purchased by Lowes in 1999.